Corporate Team

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Taylor Parker

Taylor Parker – President/Owner

As the owner of a small family-based business, I can honestly say that I am living my lifelong dream. I’m dedicated to providing a unique, personalized and whole hearing experience for our ever-expanding patient base—a concept centered around my extreme drive for excellence. I surround myself with staff who are similarly committed because I realize there are many options for patients in selecting a hearing health care provider. My business philosophy is very hands-on, and my personal endeavor is to earn your unwavering trust in becoming your life-long hearing health care partner.


Sheila Williams – Operations Manager

Sheila joined the Concept family in April 2016 as the Operations Manager. She grew up in the Cedar Rapids area of Iowa and received her Bachelor’s degree in Business from St. Ambrose University. Sheila brings over 20 years of Operations experience with her to this position.

Sheila enjoys helping people, and loves to see the life changes that can occur when a patient can hear what they haven’t been able to for years. When Sheila isn’t at Concept, she can be found quilting, gardening, snowmobiling, and hanging out with her husband and her pets.

Claire McGranahan

Claire McGranahan – Marketing and Communications Manager

Claire has been with Concept since February 2016, coming into the role with 10 years of experience. She is an Iowa transplant from Kansas City, MO and a proud University of Iowa alum.

Claire enjoys working with people and helping them improve their quality of life in any way possible. When she’s not traveling to one of Concept’s statewide locations, answering hearing health or B2B questions at an expo or otherwise managing the company communications, she can be found at a yoga studio, at a coffee house reading and writing, or trying the newest local cuisine with her husband.

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Sara Elliott – Digital Marketing Coordinator

Sara started working as Digital Marketing Coordinator at Concept by Iowa Hearing in January 2017. Sara is an Iowa native who grew up in a rural area of the state, and graduated from Coe College before obtaining a Master of Science in Internet Marketing from Full Sail University.

When she’s not at Concept, Sara can be found reading a good book, working in her vegetable garden, trying new restaurants, or spending time with family and friends.

Tennille Fain

Tennille Fain – Clinic Administrator

Tennille joins Concept with 16 years of experience in financial and medical offices. She was born in Mason City, IA and graduated from Denver, IA. Tennille moved with her family to the Marion area in 1997.

She is married and has 2 daughters. She enjoys listening to music, spending time with friends and family, watching auto racing, and attending concerts/festivals.