Concept Solutions

All Concept label hearing aids deliver outstanding sound quality – even in background noise and other tough listening environments – for enhanced speech clarity and understanding. Advancing tiers of our hearing aids offer different reliefs for all lifestyles.

Concept hearing aids offer the highest quality sound, housed in a variety of sleek and modern models. Taking into account your individual needs and preferences, Concept delivers the best hearing technology on the market with state-of-the-art capabilities. Depending on your unique hearing problem and needs, your hearing health expert will work with you to recommend the best available fit for best possible sound.

Concept Patriot

With the Concept Patriot, you can now have a hearing solution that delivers excellent sound quality, speech understanding, and now, Tinnitus management that is affordable. Learn more »

Concept Complete 5

The Concept Complete 5 processes 16 million instructions per second, utilizing DFS Ultra™ II with build in Whistle Control to identify and differentiate feedback from other sounds in the environment, providing consistent volume and rich sound with outstanding feedback control. Learn more »

Concept Advantage 7

The Concept Advantage 7 is the first of its kind to offer a better connection to all the sounds of life, connecting with and streaming directly to your iPhone, iPad, or iPod Touch. Learn more »

Concept Complete 9

The Concept Complete 9 offers new Binaural Directionality™ II with Spatial Sense™. This supports your brain’s natural ability to process sounds, enabling you to hear with less effort. Spatial Sense™ gives you a natural sense of where sounds are coming from, and helps you form a detailed sound picture of your surroundings. In a noisy listening situation, Binaural Directionality™ II makes sure you an still understand every word of the conversation. Learn more »

Concept Recharge

The Concept Recharge is the quickest charging, longest lasting rechargeable hearing aid ever. The lithium ion battery lasts for 24 hours when fully charged. Learn more »


Budget Hearing Aids

If  you need a solution to your hearing problems, but you are on a strict budget, our budget hearing aid line is a great entry into hearing what you may have been missing.
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Hearing Aid Accessories

Concept Connect is our series of modern, easy-to-use wireless hearing aid accessories that deliver clear, comfortable and dependable connections to your essential communication devices. Learn more »

Get Your FREE Hearing Screening

A free hearing screening at one of our 22 locations throughout Iowa is the best way to find the right hearing aid and hearing aid accessories for you.