About Concept by Iowa Hearing Aid Centers

Concept by Iowa Hearing Aid Centers, owned by Taylor Parker and his father-in-law Duane Flagel, is a family-owned business with a twist – all 22 locations are leading the market in technologically advanced equipment, cutting-edge digital testing, and a superbly trained team of audiologists and certified hearing health experts.

Since opening the first practice in 2001, Concept has become a second home for anyone looking to find out about hearing loss and improve their hearing. Concept works with its patients as a team to diagnose any hearing challenges, recommend treatment through potential hearing instrument fitting, and maintain a reliable and trusting relationship throughout the course of treatment.


"Concept Confidence. It's what you'll wear."

Our Mission

“We endeavor to achieve the
desired outcome of successful
hearing by combining the latest
appropriate technology, our
professional skills, and the highest
level of personal concern.
As experienced professionals we are
dedicated to improving the quality of
life through better hearing.”


FREE Hearing Screening

A free hearing screening at one of our 22 locations throughout Iowa is the best way to find the right hearing aid and hearing aid accessories for you.